Ms. Wang Ping, Vice President and General Manager of Princess Cruise China, shared the 2018 overseas route strategic plan
“Global Travel Masters” Princess Cruises announced today (17th) that in 2018, while continuing to deepen the Chinese cruise market, it will launch the 2018 overseas route strategic plan of Princess Cruises, and strive to develop product differentiation and “cruise +” strategy.
Ms. Wang Ping, vice president and general manager of Princess Cruises China , said in an exclusive interview with TTG reporters that in 2018, the deployment plan for Princess Cruises will be different from the past three years and will focus on promoting overseas routes. The 17 ships of the Princess Cruises offer more than 150 different routes across six continents, calling more than 360 ports and destinations around the world, bringing high-end cruise travel experiences to Chinese guests.
Wang Ping believes that overseas routes are the future development focus of China’s cruise market, and it is also the profit growth point of the travel agency’s cruise department. Optimistic about the development potential of overseas routes, as early as the end of 2015, Wang Ping divided the sales team into the home port and overseas teams. After two years of training, the Princess Cruises overseas route team is strong, and the Princess Cruise itself has good products and The brand strength of the good route, he believes that he will be able to achieve good results in the home port and overseas routes.
He said that the current selection of overseas routes by Chinese tourists has shown an annual increase. In response to the trend of “diversity of tourism destinations”, Princess Cruises combines the needs of Chinese consumers with global hot destinations, with premium airlines and tourism bureaus. International chain hotel groups and travel agencies cooperate to launch a new strategy and promotion plan for 2018 overseas routes. Among them, Alaska, America, Northern Europe, Australia and New Zealand, Southeast Asia, Japan and other six sectors will be the main promotion focus of Princess Cruises. For tourist travellers or cruisers, the Princess Cruises will launch a 29-day South American ice and fire tour or a 100-day world route.
The Princess of the Prosperity creates the best travel experience
In terms of the domestic mother port, this year, Princess Cruises’ international luxury cruise ship “Shengshi Princess”, which was specially designed for Chinese guests, began operations in Shanghai’s home port on July 11. Leading Chinese guests to many destinations in Japan, and bringing exquisite, comfortable and high quality “Sea Princess Holiday” experience. As of the end of October, the 29 voyages operated by Princess Shengshi served more than 115,000 guests.
王萍谈到，公主邮轮的理念是，”用最好的船、最好的产品，在最好的季节，带中国游客到最好的地方。”这样才能达到最好的旅游体验。将理念体现在中国市场的部署上，公主邮轮明年将持续在中国母港部署”盛世公主号”，盛世公主号一、二月份将在中国运营，之后到其他市场，七、八月份再回归中国市场，在最美好的季节带旅客去日本旅行。九月之后，盛世公主号将驶向澳大利亚及新西兰，希望喜欢盛世公主号的中国游客在母港体验过后，会跟著盛世公主号去其他地方旅行。
王萍谈到，目前东南亚、阿拉斯加及欧洲是中国游客比较青睐的公主邮轮海外邮轮航线，明年，公主邮轮将在中国市场上强化推广澳新航线。”公主邮轮在澳新市场上占据龙头地位，明年冬季公主邮轮将在澳新部署六艘邮轮，九月以后，澳新进入最佳旅游季节，飞到澳新搭乘公主邮轮，将是中国游客前往澳新旅游的绝佳体验方式。”他说道。
公主邮轮致力打造产品差异化及“邮轮+”战略
除了大力推广海外航线，公主邮轮也将致力打造产品差异化及”邮轮+”战略。王萍指出，中国市场从2014年提速发展邮轮母港后，市场产品同质化严重，而随著中国游客对于邮轮市场越来越了解，游客将更加追求个性化、差异化产品。因此，公主邮轮也将积极发展“邮轮+”战略，打造横跨亲子教育、运动健康、动漫电竞、特殊节庆等领域的主题航次，为宾客呈现更加丰富的邮轮体验。
他进一步表示，中国邮轮业存在与国外不一样的特点，首先中国邮轮市场年增长率高达40%，但邮轮在中国的渗透率仍低，只有不到0.05%，而在美国，邮轮渗透率有3.5%，澳洲达3.4%，这是很不平衡的。另一方面，中国邮轮产业竞争激烈，但只要有竞争，就有很多突破口，因此，公主邮轮团队积极打造个性化、细分化产品，发展”邮轮+”产品，为客户创造更多附加价值，提升游客满意度。
Wang Ping believes that competition is not a bad thing. It will urge us to make our products more human, detailed and personalized, so that Chinese tourists can experience a better cruise experience. More importantly, competition will further guide the return of China’s cruise industry to normal development.
